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Technical Briefs

Correlation of Ease-of-Use to Evaluation Trial Conversion, Customer Retention, and User Complaints for the Adoption of a Novel Surgical Device

[+] Author and Article Information
David Herridge

Incisive Surgical, Inc.,
Plymouth MN

Manuscript received March 15, 2013; final manuscript received April 26, 2013; published online July 3, 2013. Assoc. Editor: Arthur G. Erdman.

J. Med. Devices 7(3), 030932 (Jul 03, 2013) (2 pages) Paper No: MED-13-1094; doi: 10.1115/1.4024480 History: Received March 15, 2013; Revised April 26, 2013

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References

Moore, G. A., 2006, “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers,” Rev. ed. New York: CollinsBusiness Essentials.
Davenport, T., Leibold, M., and Voelpel, S., 2006, “Strategic Management in the Innovation Economy: Strategy Approaches and Tools for Dynamic Innovation Capabilities,” [ Weinheim] John Wiley.
Wiklund, M., Kendler, J., and Strochlic, A., 2011, “Usabilty Testing of Medical Devices,” Florida: Taylor and Francis.
Young, I., 2008, “Mental Models Aligning Design Strategy With Human Behavior,” Brooklyn, N.Y.: Rosenfeld.
Lidwell, W., Holden, K., and Butler, J., 2003, “Universal Principles of Design,” Gloucester, Mass.: Rockport.

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Grahic Jump Location
Fig. 1

Complaint rate by stapler model

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